YMCA OF THE TREASURE COAST

PROJECT

Website Redesign
Digital Marketing

CLIENT

YMCA of the Treasure Coast

WHAT WE DID

Mobile-Friendly Web Design 
Social Media Advertising
Email Campaign
Graphic Design 
Video Creation

For 33 years the YMCA of the Treasure Coast has held a fundraising raffle known as the YMCA Easter House Project. Despite years of loyal supporters, the Y had a need to raise awareness for the 2020 YMCA Easter House Project and drive online ticket purchases. 

Developed an 8 month multi-channel digital campaign including:


  1. Designed a new, mobile friendly website.
  2. Robust email series featuring custom graphic design and animations. 
  3. Social media advertising to reach new individuals as well as retarget individuals who had expressed interest, but had not yet taken action. 
  4. Custom video clips designed specifically for social media. 

Our digital campaign resulted in 720k+ impressions, more than 15,000 website clicks, over 90 hours of custom video content watched, and our ticket sales revenue exceeded the amount from the previous year by 174%. 


Interestingly, social media advertising only attributed for about 35% of all campaign web traffic, yet resulted in almost 65% of our total estimated revenue! This was likely due to advanced retargeting and lookalike audience targeting based on past purchase data. 


Additionally, our social advertising ROI averaged was over 8.5x making this an extremely effective and affordable tactic.