RESEARCH

With nearly two decades of experience in utilizing a data-driven approach, we focus on helping our partners adapt and thrive in the digital marketplace. Each action or strategy we suggest is intentional, based on research or data showing its potential. This puts our clients in a position to achieve the best possible results.

Our Research

After working with organizations across the country to provide academic level research - we’ve learned a thing or two. All of our public research is entirely free and ready for download.
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Giving Tuesday 2015

Attracting Millennial Donors

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Millennial Alumni Report

10 Years Looking Back

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Millennial Impact Report


The Millennial Impact Project is the largest body of data and analysis on how US millennials interact with causes. Since beginning the study in 2009, we have researched the behavior and preferences of more than 150,000 millennials (born 1980-2000) through surveys, focus groups and one-on-one interviews.

VIEW ALL MILLENIAL IMPACT REPORTS

Research We Love

Two heads are better than one. Four heads are better than two. As a result, we regularly learn from other industry leaders and researchers. Check out some of our favorites!
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2019 Charitable Giving Report Blackbaud Institute
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M+R Benchmarks: 
Online metrics for nonprofits