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Work Smarter, Not Harder: A Busy Person’s Guide to Crushing 2021 Online Fundraising Goals

Webinar Description

Do you feel like your to-do list is never ending (and a mile long)?

Does it seem like no matter what you do your online fundraising efforts have plateaued?

Knowing where to best place your time and energy to reach online fundraising goals can be daunting. In this webinar, we will discuss small changes that can lead to big online fundraising results!

In this practical session, you will take inventory of your current online fundraising efforts and will walk away with practical advice to improve your current strategy including:

How to find your online fundraising baseline from 2020 and create realistic year-over-year goals.
Tactics to get more traffic to your website (and get people to take action once they arrive).
Where to focus your online fundraising efforts based on your goals.
How to track your results and prove ROI.

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Meet the Speaker

Erica Linguanti

Director of Marketing at Achieve

Erica passionately believes that the emergence of social media has created an opportunity for organizations to innovate and engage with donors in entirely new ways. Erica leads the strategy and execution of all marketing initiatives at Achieve, with an emphasis on helping nonprofits tell their stories digitally. By combining the unique needs of nonprofits with experience from working closely with major “for profit” brands - including Hilton, Marriott, Preferred, and IHG - she has developed unique tactics to drive interest for causes (and convert that interest into action). Erica holds a BSBA in Marketing from the University of Central Florida.

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