Webinar Description

Does your message stand out in the crowd?

Do your donors really know who you are and care about you?

Is your fundraising campaign eye-catching enough to stop and read?

A powerful message and design answers yes to these questions and compels donors to give. This session covers building your strongest message and branded design, the art of storytelling, tips for instant improvement, and sets you up to win in your next campaign.

Meet the Speaker

Laura Bessinger-Morse

Partner at DRMTM

Laura Bessinger-Morse’s magic is in the written brand, helping clients communicate their higher purpose to engage more support and raise more money through messaging that is human, compelling, and authentic. But what makes her craft so powerful are the years spent doing what you do: running nonprofits, cultivating donors, and managing communications. She gets it. Two decades of marketing and fundraising leadership in cultural arts, education, and community development inform the strategy behind the words she expertly curates to shape your culture, build your following, and attract a loyal donor patronage. Laura brings executive strategy to lead organizations in mission-driven messaging and design — turning up the volume on your voice and, ultimately, your fundraising potential. Laura is president of Sharp 11, Inc. and a partner in DRMTM.

Meet the Speaker

Cheryl Baldwin

Partner at DRMTM

Cheryl Baldwin has been a creative professional in various capacities for over 25 years. Starting out as a graphic designer in the Washington, DC area, she worked with many association and government clients before moving to South Florida in 2003. She then was the owner of KidzArt, teaching drawing classes to children for several years, before becoming the marketing manager at Suffolk Construction in West Palm Beach. In 2010, Cheryl launched Sweet Boo Design, specializing in brand design for nonprofits. She provides creative and professional marketing materials to her clients, through logos, brochures, annual reports, infographics and more. Sweet Boo Design has been recognized with multiple awards over the years, and continues to develop new ways to communicate the good work of nonprofits in the South Florida area.

Cheryl is a past co-chair of the Women’s Foundation of Florida’s Professional Development Committee, past President of FemCity West Palm Beach, a graduate of Leadership Palm Beach County 2016, as well as a multi-committee member, and a volunteer with St. Georges.

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