Webinar Description

Go confidently into your best fundraising this fall.

Review the workshop series and discuss strategy for virtual events and print and digital campaigns with our panel of experts. This session will be moderated to answer questions about the latest trends and success in light of new challenges to donor engagement and end of year giving.

Anne Caroline Valtin

Social Impact Strategist and Philanthropic Advisor

With a background in business and a Master's degree in International Law, being based in Palm Beach wasn't what she had originally envisioned. While the equestrian industry originally pulled her to come to this area, an event in Wellington (FL) called the Great Charity Challenge presented by Fidelity Investments® (GCC) is definitely what kept her here!

Serving as its Executive Director for the last 9 years, she has been actively involved in addressing local/community needs while supporting the work of hundreds of local non-profit organizations. With an impact of $14.8 million distributed locally, the GCC was founded by father/daughter Mark and Paige Bellissimo, bridging the gap between individuals, equestrians, businesses and charitable/nonprofit organizations. The changes that these organizations are able to accomplish are real; moving away from "philanthropy" as we once thought of it, where people came in from the outside with solutions to "others' problems", she has witnessed firsthand the significance of empowering local actors. She thrives on bolstering meaningful relationships between stakeholders and believes in the power of united communities.

Cheryl Baldwin

Partner at DRMTM

Cheryl Baldwin has been a creative professional in various capacities for over 25 years. Starting out as a graphic designer in the Washington, DC area, she worked with many association and government clients before moving to South Florida in 2003. She then was the owner of KidzArt, teaching drawing classes to children for several years, before becoming the marketing manager at Suffolk Construction in West Palm Beach. In 2010, Cheryl launched Sweet Boo Design, specializing in brand design for nonprofits. She provides creative and professional marketing materials to her clients, through logos, brochures, annual reports, infographics and more. Sweet Boo Design has been recognized with multiple awards over the years, and continues to develop new ways to communicate the good work of nonprofits in the South Florida area.

Cheryl is a past co-chair of the Women’s Foundation of Florida’s Professional Development Committee, past President of FemCity West Palm Beach, a graduate of Leadership Palm Beach County 2016, as well as a multi-committee member, and a volunteer with St. Georges.

Laura Bessinger-Morse

Partner at DRMTM

Laura Bessinger-Morse’s magic is in the written brand, helping clients communicate their higher purpose to engage more support and raise more money through messaging that is human, compelling, and authentic. But what makes her craft so powerful are the years spent doing what you do: running nonprofits, cultivating donors, and managing communications. She gets it. Two decades of marketing and fundraising leadership in cultural arts, education, and community development inform the strategy behind the words she expertly curates to shape your culture, build your following, and attract a loyal donor patronage. Laura brings executive strategy to lead organizations in mission-driven messaging and design — turning up the volume on your voice and, ultimately, your fundraising potential. Laura is president of Sharp 11, Inc. and a partner in DRMTM.

Erica Linguanti

Director of Marketing at Achieve

Erica Linguanti passionately believes that the emergence of social media has created an opportunity for organizations to innovate and engage with donors in entirely new ways. Erica leads the strategy and execution of all marketing initiatives at Achieve, with an emphasis on helping nonprofits tell their stories digitally. By combining the unique needs of nonprofits with experience from working closely with major “for profit” brands—including Hilton, Marriott, Preferred, and IHG—she has developed unique tactics to drive interest for causes (and convert that interest into action). Erica holds a BSBA in Marketing from the University of Central Florida.

Surale Phillips

Head of Brand Research at DRMTM

Surale delivers the A-HA! moments that change your game. Her superpower is data, bringing laser-like focus to questions and answers about your mission’s perception, value, relevance, and impact. Her expertise and profound insight was honed over two decades and hundreds of nonprofit projects across the United States. Surale’s research supports the creative team with case-making evidence gathered from in-depth research with internal and external stakeholders. She digs deep into interviews, focus groups, surveys, psychographics (personality, values, opinions, attitudes, interests, and lifestyles), and consumer demand to get clear results that reveal the real you and define where you need to go next. She’s president of Decision Support Partners, Inc. and a partner in DRMTM.

Meredith Wanner

Creative Director at Achieve

Meredith specializes in creating beautiful, usable websites and campaign graphics with an emphasis on user experience and brand messaging. Honing her design skills over 16 years, she approaches her work as a visual problem-solver, employing a unique, agile design process. Meredith has worked closely with national and regional brands such as New Balance, Earthbound Farms, Ancient Harvest, Florida Power & Light, and Funky Buddha Brewery, focusing on user conversion and brand messaging. Meredith has several art certifications and a Graphic Design degree from Milwaukee Area Technical College.

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