Webinar: Quick and Easy Donor Research

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Successful Research for Fundraising

Webinar Description

It’s essential that your brand’s fundraising efforts be informed by donor research, which doesn’t have to be costly or complicated.

In this session you will learn how to decide what data you need, how to ask the right questions, and tips for doing quick and easy donor research before executing your next campaign.

Categories:

Donor Research

Geared for:

Marketing and Fundraising Professionals

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Meet the Speaker

Surale Phillips

Head of Brand Research at DRMTM

Surale delivers the A-HA! moments that change your game. Her superpower is data, bringing laser-like focus to questions and answers about your mission’s perception, value, relevance, and impact. Her expertise and profound insight was honed over two decades and hundreds of nonprofit projects across the United States. Surale’s research supports the creative team with case-making evidence gathered from in-depth research with internal and external stakeholders. She digs deep into interviews, focus groups, surveys, psychographics (personality, values, opinions, attitudes, interests, and lifestyles), and consumer demand to get clear results that reveal the real you and define where you need to go next. She’s president of Decision Support Partners, Inc. and a partner in DRMTM.

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